{"id":115369,"date":"2024-03-31T11:00:02","date_gmt":"2024-03-31T14:00:02","guid":{"rendered":"https:\/\/redenoticiaz.com.br\/litoralsp\/?p=115369"},"modified":"2024-03-28T17:14:05","modified_gmt":"2024-03-28T20:14:05","slug":"com-queda-de-9-pesquisa-indica-que-32-milhoes-de-paulistas-realizarao-compras-para-a-pascoa","status":"publish","type":"post","link":"https:\/\/redenoticiaz.com.br\/litoralsp\/2024\/03\/31\/com-queda-de-9-pesquisa-indica-que-32-milhoes-de-paulistas-realizarao-compras-para-a-pascoa","title":{"rendered":"Com queda de 9%, pesquisa indica que 32 milh\u00f5es de paulistas realizar\u00e3o compras para a P\u00e1scoa"},"content":{"rendered":"

A P\u00e1scoa, com seus chocolates irresist\u00edveis e tradi\u00e7\u00f5es coloridas, est\u00e1 batendo na porta mais uma vez. Por\u00e9m, neste ano, os n\u00fameros indicam uma redu\u00e7\u00e3o no n\u00famero de consumidores adeptos a comprar chocolates, segundo levantamento feito pelo CDL Brasil em parceria com a FCDL-SP (Federa\u00e7\u00e3o das C\u00e2maras de Dirigentes Lojistas do estado de S\u00e3o Paulo). A pesquisa revelou que cerca de 32 milh\u00f5es de paulistas ir\u00e3o \u00e0s compras este ano, n\u00famero 9% menor em compara\u00e7\u00e3o com a marca do ano passado, que apontou 34,8 milh\u00f5es de consumidores no estado de S\u00e3o Paulo.<\/p>\n

\u201cA queda dos potenciais consumidores para a P\u00e1scoa leva em considera\u00e7\u00e3o o atual ciclo econ\u00f4mico em que vivemos, principalmente com o pre\u00e7o do cacau, que disparou no \u00faltimo m\u00eas\u201d, comenta Maur\u00edcio Stainoff, presidente da FCDL-SP.<\/p>\n

De acordo com a FCDLESP, aproximadamente oito em cada dez paulistanos est\u00e3o \u00e0 procura de presentes para celebrar a ocasi\u00e3o, o que representa um cen\u00e1rio promissor especialmente para o varejo. Por\u00e9m, segundo a pesquisa, cerca de 54% dos paulistas acham que os pre\u00e7os dos produtos de p\u00e1scoa est\u00e3o mais caros em compara\u00e7\u00e3o com o ano anterior.<\/p>\n

Para aqueles que est\u00e3o prontos para gastar, a m\u00e9dia de investimento \u00e9 de R$237 por pessoa, com prefer\u00eancia por formas de pagamento \u00e1geis como o PIX e o cart\u00e3o de d\u00e9bito. Por\u00e9m, a pesquisa revela que cerca de 54% dos entrevistados, ou seja, pouco mais de 22 milh\u00f5es, pretendem parcelar as compras, sendo a m\u00e9dia de 4 parcelas.<\/p>\n

De modo geral, a pesquisa de pre\u00e7os antes das compras para a P\u00e1scoa revela um comportamento interessante entre os consumidores. A maioria opta por realizar essa pesquisa em lojas f\u00edsicas, representando 81% dos entrevistados. Dentro desse contexto, os supermercados despontam como os locais preferidos para a pesquisa, com 62% dos consumidores buscando ofertas e comparando pre\u00e7os nesses estabelecimentos.<\/p>\n

\u201cMesmo com a alta, a data comemorativa \u00e9 importante para o cen\u00e1rio do primeiro semestre do varejo brasileiro. Supermercados, lojas de chocolates e at\u00e9 o microempreendedor podem se beneficiar da P\u00e1scoa\u201d, finaliza Maur\u00edcio.<\/p>\n

LEIA MAIS<\/p>\n

V\u00cdDEO \u2013 Beb\u00ea de 1 ano foge e \u00e9 encontrado na rua acompanhado por cachorro caramelo<\/a><\/p>\n

S\u00f3crates dar\u00e1 nome a rua na Vila Ol\u00edmpica de Paris<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

A P\u00e1scoa, com seus chocolates irresist\u00edveis e tradi\u00e7\u00f5es coloridas, est\u00e1 batendo na porta mais uma vez. Por\u00e9m, neste ano, os n\u00fameros indicam uma redu\u00e7\u00e3o no n\u00famero de consumidores adeptos a comprar chocolates, segundo levantamento feito pelo CDL Brasil em parceria com a FCDL-SP (Federa\u00e7\u00e3o das C\u00e2maras de Dirigentes Lojistas do estado de S\u00e3o Paulo). A …<\/p>\n","protected":false},"author":30,"featured_media":115370,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[97],"tags":[17319,51296],"class_list":["post-115369","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economia","tag-pascoa","tag-vendas"],"yoast_head":"\nCom queda de 9%, pesquisa indica que 32 milh\u00f5es de paulistas realizar\u00e3o compras para a P\u00e1scoa - Litoral SP<\/title>\n<meta name=\"description\" content=\"Neste ano, os n\u00fameros indicam uma redu\u00e7\u00e3o no n\u00famero de consumidores adeptos a comprar chocolates, segundo levantamento feito pelo CDL Brasil\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/redenoticiaz.com.br\/litoralsp\/2024\/03\/31\/com-queda-de-9-pesquisa-indica-que-32-milhoes-de-paulistas-realizarao-compras-para-a-pascoa\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Com queda de 9%, pesquisa indica que 32 milh\u00f5es de paulistas realizar\u00e3o compras para a P\u00e1scoa - 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