{"id":22380,"date":"2022-01-30T10:00:24","date_gmt":"2022-01-30T13:00:24","guid":{"rendered":"https:\/\/redenoticiaz.com.br\/litoralsp\/?p=22380"},"modified":"2022-01-28T14:35:58","modified_gmt":"2022-01-28T17:35:58","slug":"investimento-em-marketing-digital-cresceu-158-em-2021","status":"publish","type":"post","link":"https:\/\/redenoticiaz.com.br\/litoralsp\/2022\/01\/30\/investimento-em-marketing-digital-cresceu-158-em-2021","title":{"rendered":"Investimento em marketing digital cresceu 15,8%, em 2021"},"content":{"rendered":"<p>Pesquisa feita <a href=\"https:\/\/cmosurvey.org\/\">CMO Survey<\/a> apontou que, o <strong>investimento em marketing digital representou 58% do investimento das empresas em 2021<\/strong>. Isso significa um aumento de 15,8% no investimento nesse tipo de marketing em rela\u00e7\u00e3o ao \u00faltimo ano. A previs\u00e3o \u00e9 de um aumento de 14,7% em 2022. Na mesma linha, os profissionais de marketing pesquisados relatam grandes aumentos nos ganhos de receita (11,1%) e lucros (10,4%) ap\u00f3s ganhos de receita de apenas 0,3% e ganhos de lucro de 2,6% em fevereiro de 2021.<\/p>\n<p>A ferramenta de marketing digital mais utilizada foi o Google Ads, seguida pelo Facebook Ads. Aliado a essas ferramentas, o trabalho com influenciadores digitais foi buscado por 74,3% das empresas entrevistadas. O levantamento da CMO Survey mostrou tamb\u00e9m que 82,4% das empreas afirmaram que tiveram melhora da imagem com parcerias com influneciadores.<\/p>\n<p>Ana Paula Oliveira \u00e9 influenciadora digital e advogada e comenta que a parceria de marcas com influenciadores pode maximizar os resultados das empresas. Al\u00e9m disso, tende a potencializar o alcance da marca para novos clientes. \u201cO marketing feito em parceria com um influenciador pode ser eficaz, porque torna a marca mais pr\u00f3xima da realidade e do dia a dia do cliente. Al\u00e9m disso, o alcance org\u00e2nico nas redes sociais tende a ser mais eficiente que o chamado tr\u00e1fego pago\u201d.<\/p>\n<h3>Causas sociais<\/h3>\n<p>Al\u00e9m do setor corporativo, tamb\u00e9m as organiza\u00e7\u00f5es n\u00e3o governamentais e ligadas a causas sociais t\u00eam mostrado interesse em parcerias com influenciadores. De acordo com o pesquisa do Est\u00fadio Cais \u2013 Projetos de Interesses P\u00fablicos, mais de 100 milh\u00f5es de brasileiros t\u00eam acesso \u00e0 internet; 90,8% dos internautas brasileiros est\u00e3o nas redes sociais; as pessoas ficam conectadas, em m\u00e9dia, 4h59 por dia; e 94% s\u00e3o usu\u00e1rias do Facebook e Instagram.<\/p>\n<p>A pesquisa revelou que, de um total de 345 influenciadores brasileiros, 138 deles j\u00e1 se envolveram com alguma ONG ou institui\u00e7\u00e3o apoiadora de causas sociais. Os dados tamb\u00e9m indicam que 80% dos influenciadores se envolveram com alguma causa social no \u00faltimo ano. Das ONGs ouvidas para a pesquisa, 87% disseram ter buscado esse meio de divulga\u00e7\u00e3o de suas a\u00e7\u00f5es porque viram a possibilidade de maior alcance e mobiliza\u00e7\u00e3o das pessoas com as causas divulgadas pelos influencers.<\/p>\n<p>Ana Paula, que, como influenciadora, apoia as causas ligadas ao fim da pobreza e mis\u00e9ria no Brasil, comenta que seus seguidores s\u00e3o majoritariamente mulheres, que se interessam pelas causas sociais. \u201cAcho importante usar a influ\u00eancia nas redes sociais, que hoje em dia s\u00e3o muito importantes para expandir e fixar uma ideia, para ir al\u00e9m da parceria com marcas e tamb\u00e9m fortalecer causas sociais t\u00e3o nobres e importantes no nosso pa\u00eds\u201d.<\/p>\n<p>Com os impactos causados por influenciadores, a busca por estrat\u00e9gias de marketing de influ\u00eancia tem crescido consideravelmente entre as empresas e organiza\u00e7\u00f5es, conforme apontaram os dados. A expectativa \u00e9 que esse formato de divulga\u00e7\u00e3o seja intensificado nos pr\u00f3ximos anos.<\/p>\n<p><strong>LEIA TEMB\u00c9M<\/strong><\/p>\n<p><a href=\"https:\/\/redenoticiaz.com.br\/blog\/2022\/01\/15\/confira-10-dicas-para-economizar-na-energia-eletrica\">Confira 10 dicas para economizar na energia el\u00e9trica<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pesquisa feita CMO Survey apontou que, o investimento em marketing digital representou 58% do investimento das empresas em 2021. Isso significa um aumento de 15,8% no investimento nesse tipo de marketing em rela\u00e7\u00e3o ao \u00faltimo ano. A previs\u00e3o \u00e9 de um aumento de 14,7% em 2022. Na mesma linha, os profissionais de marketing pesquisados relatam &hellip;<\/p>\n","protected":false},"author":15,"featured_media":22381,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[12759,24993,48729,48730],"class_list":["post-22380","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geral","tag-influenciadores","tag-investimentos","tag-marketing","tag-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Investimento em marketing digital cresceu 15,8%, em 2021 - Litoral SP<\/title>\n<meta name=\"description\" content=\"Pesquisa feita CMO Survey apontou que, o investimento em marketing digital representou 58% do investimento das empresas em 2021.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/redenoticiaz.com.br\/litoralsp\/2022\/01\/30\/investimento-em-marketing-digital-cresceu-158-em-2021\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Investimento em marketing digital cresceu 15,8%, em 2021 - 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