{"id":23547,"date":"2022-02-20T08:00:42","date_gmt":"2022-02-20T11:00:42","guid":{"rendered":"https:\/\/redenoticiaz.com.br\/litoralsp\/?p=23547"},"modified":"2022-02-16T13:58:31","modified_gmt":"2022-02-16T16:58:31","slug":"compras-de-e-commerce-via-pix-crescem-281","status":"publish","type":"post","link":"https:\/\/redenoticiaz.com.br\/litoralsp\/2022\/02\/20\/compras-de-e-commerce-via-pix-crescem-281","title":{"rendered":"Compras de e-commerce via Pix crescem 281%"},"content":{"rendered":"<p>Uma pesquisa realizada pela consultoria <a href=\"https:\/\/gmattos.com.br\/\">Gmattos<\/a>, e divulgada nesta \u00faltima semana, revela que as compras em e-commerce foram feitas 281% a mais via <strong>PIX<\/strong>, entre janeiro de 2021 e 2022. Se h\u00e1 um ano, esta modalidade de pagamento era de 16,9% no com\u00e9rcio eletr\u00f4nico, no m\u00eas passado este n\u00famero saltou para 64,4%.<\/p>\n<p>O pagamento via Pix, nos meios eletr\u00f4nicos, est\u00e1 somente atr\u00e1s do cart\u00e3o de cr\u00e9dito, op\u00e7\u00e3o usada em 98,3% das opera\u00e7\u00f5es, e do boleto banc\u00e1rio, usado em 74,6% dos pagamentos. O levantamento analisou 59 lojas online, o que representa 85% do com\u00e9rcio eletr\u00f4nico do Pa\u00eds.<\/p>\n<p>Para o economista e diretor financeiro do Popibank, Marcelo Pereira, o Pix deve se tornar, brevemente, o segundo meio de pagamento mais popular nos com\u00e9rcios online do Brasil. \u201cEle \u00e9 vantajoso para o cliente que tem o seu processo de entrega agilizado. Al\u00e9m disso,podemos levar em considera\u00e7\u00e3o que o boleto banc\u00e1rio pode levar at\u00e9 dois dias \u00fateis para ser compensado\u201d, acrecita.<\/p>\n<h3>Parcelamento via Pix<\/h3>\n<p>O crescimento do Pix deve ter uma alavancagem ainda maior com o futuro lan\u00e7amento da op\u00e7\u00e3o de parcelamento. \u201cQuando tivermos a op\u00e7\u00e3o de Pix parcelado eu acredito que ser\u00e1 um grande impulsionador para que ele ultrapasse a op\u00e7\u00e3o pel boleto. S\u00f3 n\u00e3o dever\u00e1 passar o cart\u00e3o de cr\u00e9dito, pois embora seja uma op\u00e7\u00e3o com taxas mais altas para as empresas, seguir\u00e1 sendo a mais utilizada pelos usu\u00e1rios devido \u00e0 possibilidade de realizar a compra mesmo sem ter dinheiro dispon\u00edvel no momento\u201d, pontua..<\/p>\n<h3>Crescimento total<\/h3>\n<p>Em um ano, n\u00e3o foi apenas nas lojas online que o pagamento instant\u00e2neo teve uma grande aceita\u00e7\u00e3o. De acordo com dados do Banco Central do Brasil, de janeiro de 2021 para janeiro de 2022, cresceu em 105% o n\u00famero de pessoas jur\u00eddicas cadastradas no Pix. No total, o aumento foi de 3.987.196 usu\u00e1rios para 8.203.985.<\/p>\n<p><strong>LEIA TAMB\u00c9M<\/strong><\/p>\n<p><a href=\"https:\/\/redenoticiaz.com.br\/blog\/2022\/01\/15\/compras-por-e-commerce-crescem-76-no-brasil\">Compras por e-commerce crescem 76% no Brasil<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Uma pesquisa realizada pela consultoria Gmattos, e divulgada nesta \u00faltima semana, revela que as compras em e-commerce foram feitas 281% a mais via PIX, entre janeiro de 2021 e 2022. Se h\u00e1 um ano, esta modalidade de pagamento era de 16,9% no com\u00e9rcio eletr\u00f4nico, no m\u00eas passado este n\u00famero saltou para 64,4%. O pagamento via &hellip;<\/p>\n","protected":false},"author":15,"featured_media":23548,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[5816,29802,9802,939],"class_list":["post-23547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geral","tag-compras","tag-e-commerce","tag-online","tag-pix"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Compras de e-commerce via Pix crescem 281% - Litoral SP<\/title>\n<meta name=\"description\" content=\"Uma pesquisa realizada pela consultoria Gmattos, e divulgada nesta \u00faltima semana, revelou que as compras do e-commerce foram feitas 281% a mais via PIX.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/redenoticiaz.com.br\/litoralsp\/2022\/02\/20\/compras-de-e-commerce-via-pix-crescem-281\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Compras de e-commerce via Pix crescem 281% - 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